Do you want people to pay attention to and remember your content? Add a visual.
Studies show your reader’s brain will retain more information for longer when the information is paired with a visual, making visuals one of the most important marketing tools used today.
While many think of “visuals” as simple photographs, you can supercharge your efforts by using an infographic in your content marketing. Infographics are the ultimate content + image pairing, resulting in an interesting and engaging piece of content your readers are sure to remember for a long time.
If you are wanting to use infographics in your marketing but not sure what type of infographic topics to use, this short and simple guide is for you.
1. Create a ‘How-To’ Guide
One of the great infographic ideas is to create a how-to guide for your readers. There are many different layouts and designs you can use for infographics and most of them are ideal for giving step-by-step instructions to your readers. Your visuals can expand on the instructions, giving your readers an easy and fun guide on how to complete their projects.
2. Solve a Pain Point for Your Audience
One of the more interesting ideas for an infographic topic is to take your audience on a journey starting with their pain point and ending with a solution to their problem. Not only will you be helping your audience, but you will also be doing it engagingly and unforgettably. Use one of these infographic idea design ideas for this type of topic to add even more interest.
3. Introduce Your Brand
An ideal way to introduce your brand and your brand values and mission is to use an infographic.