If a company wants to fill a new position, we are all familiar with the most common form of recruitment. The company places a job advertisement on its website or on job portals and career networks. It waits for applicants to register and then selects the most suitable candidate for the position. This form of recruiting is called passive sourcing. In many cases, however, this passive form of candidate search is no longer sufficient. With a current, almost 100 percent employment rate, too few applicants report on the job advertisement. The whole process is dragging on unnecessarily. Companies must, therefore, take a more active approach in order to optimally fill vacancies again. This active search is called active sourcing. Recruiters use an active approach to find suitable candidates. But why is this active approach increasingly necessary for companies?
Vacancies are not sufficient for all positions
Even if 90% of the open positions are filled through job advertisements, this procedure is currently not always sufficient. There are multiple reasons for this. There are professions in which job advertisements are virtually invisible since there are simply too few people who practice this profession and are looking for a job at the same time. For example, if a company wants to fill the position of sommelier, it will not necessarily be successful with a job advertisement. Since the field is very special, it is difficult to find the person you are looking for passively.